Langhe, Monferrato and Roero: Growing Tourism and Opportunities for Short Term Rentals in Piemonte
Tourism data for Langhe, Roero and Monferrato: 700,000 arrivals, 57% international guests and a growing short-term rental market for owners.
Piedmont continues to surprise with its ability to attract visitors from all over the world.
The hills of the Langhe, Monferrato and Roero, a UNESCO World Heritage Site, are not only synonymous with enchanting landscapes and prestigious vineyards, but also represent a potential gold mine for vacation homeowners.
Tourism Numbers and Trends
According to the latest data presented recently, the area records as many as 700,000 arrivals and more than 1.5 million presences (overnight stays) per year.
In particular, the Langhe attracts 55 percent of visitors, followed by Monferrato with 30 percent and the booming Roero with 15 percent.
A key element is the composition of tourism: as many as 57 percent are foreign tourists compared to 43 percent of Italians. In addition, the area is winning a global audience, particularly attracting visitors from Switzerland, Germany and the Netherlands (+24.9%), as well as the United States and France (+10.2%).
Short Rentals Boom and Opportunities for Homeowners
The phenomenon of short rentals, especially by private individuals, has boomed considerably: in just one year there was a 36 percent increase, with the count reaching as many as 13,400 beds designated for short stays. This trend can be a great opportunity as well as a great risk given too much competition.
For this reason, for property owners, relying on an experienced property manager becomes a strategic choice. This means making the most of their home, working on an offer that can stand out from other structures, meeting the needs of an increasingly demanding and detail-oriented public.
And above all, offering emotions and experiences that allow the guest to experience the home as well as stay in it.
